{"product_id":"joanna-jensen","title":"Joanna Jensen","description":"\u003cp\u003eA behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category.\u003c\/p\u003e\n\u003cp\u003eFrom having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG).\u003c\/p\u003e\n\u003cp\u003eTold with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby \u0026amp; child personal care brand.\u003c\/p\u003e\n\u003cp\u003eIf you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Making Business Child's Play: How to Build a Winning Brand","offers":[{"title":"Default Title","offer_id":56515513287040,"sku":null,"price":12.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/2960\/0181\/files\/making-business-childs-playresized.jpg?v=1757067457","url":"https:\/\/shop.collagerie.com\/products\/joanna-jensen","provider":"Collagerie","version":"1.0","type":"link"}