Glaze crayon eyeshadow

Offering trend-led, celebrity-approved (it has graced the face of Kim KW, for one) products and application tools that challenge tradition (just check out their foundation brush), ICONIC London was founded by trained make up artist Jade Elliott. For mesmerising, glistening eyes that will turn heads everywhere you go, prepare to adorn your eyes with the Glaze Crayon… a dual-ended formula that leaves a gorgeous glam finish in its wake.